AJ Augur Group, LLC

Founded by Dan Regovich in 2009, AJ Augur Group LLC has become a prominent name in the plastics recruiting industry. AJ Augur Group LLC fills difficult positions within the plastics industry for companies throughout the United States
5255 Deer Ridge Mentor, OH 44060 Mentor, Oh
Phone: (440) 357-7600

7 Vital Tips for Building a Strong Employer Brand & Attracting Top Talent

In the competitive landscape of the plastics industry, attracting and retaining top-tier talent is paramount for innovation and growth. AJ Augur Plastics Search & Recruitment, a leader in plastics industry recruitment, emphasizes the crucial role of a strong employer brand in distinguishing your company from the competition. This article delves into strategies for crafting an employer brand that resonates with high-caliber professionals, ensuring your position as a desired destination for the industry’s best.

Understanding Employer Branding

Employer branding is pivotal in signaling a company’s culture and values, especially within plastics manufacturing. It’s about communicating what makes your company a unique player in the plastics market, not just in North America but globally. Demonstrate how you make new plastic items and prioritize sustainability to attract skilled individuals who want to make an impact. This is especially important for reducing high-density and single-use plastic.

The State of the Plastics Industry

The plastics industry is a dynamic sector crucial to economies worldwide, with the United States being a significant contributor. The sector includes many plastic products, from consumer products to specialized industrial components. Companies are using more sustainable and efficient plastics, which is creating new job opportunities.

This change is driven by increasing concerns about single-use plastic and its impact on the environment. This shift is driven by growing environmental worries about single-use plastic.

The Role of AJ Augur Group Plastics Search & Recruitment Experts

AJ Augur intricately connects with the plastics business, specializing in filling plastics job positions across North America. We are skilled in understanding job requirements and employer branding in the plastics market.

We help plastics companies find talented employees that match their vision, creating successful partnerships for everyone involved.

Critical Elements of a Strong Employer Brand

A strong employer brand in the plastics industry communicates authenticity, showcasing the company’s dedication to innovation and sustainability in plastics manufacturing. It highlights the importance of creating quality plastic products while addressing the global challenge of reducing plastic waste. Moreover, it reflects the company’s commitment to its employees’ long-term growth and development within the dynamic plastics market.

Attracting Top Talent with Your Employer Brand

Leveraging social media has become an indispensable strategy in showcasing your employer brand, particularly in the competitive job market of plastics manufacturing. Platforms like LinkedIn and Instagram offer a window into the culture and innovations driving your plastics business, highlighting your contributions to reducing plastic waste and your commitment to sustainable consumer products. This strategy attracts talent and engages a broader audience interested in the future of plastic products.

The Impact of a Strong Employer Brand

A strong employer brand significantly impacts recruitment and retention, especially in industries like plastics manufacturing, where the talent competition is fierce. In the United States, where the plastics market continues to grow, emphasizing your company’s innovative approach to developing consumer products and your initiatives around types of plastic can make your company stand out. This fills job openings more effectively and cultivates a workforce dedicated to the plastics business’s long-term success.

Case Studies: Success Stories in the Plastics Industry

Success stories within the plastics industry often highlight companies that have innovated in the types of plastic used, focusing on high-density alternatives and reducing single-use plastic. These businesses, particularly in North America, leverage their success stories through social media to enhance their employer brand, illustrating their commitment to sustainability and innovation in the plastics market. These narratives are powerful tools for attracting talent passionate about making a difference in the plastics industry.

Developing Your Employer Brand Strategy

To develop a robust employer brand strategy in the plastics business, it’s essential to articulate a clear value proposition that resonates with the job market’s needs. This involves highlighting your company’s innovative approaches in plastics manufacturing, its dedication to creating sustainable plastic products, and its focus on employee growth and development. By doing so, you can attract top talent that is skilled and aligned with your company’s long-term vision.

Communication Strategies for Your Employer Brand

Effective communication of your employer brand in the plastics industry should underscore your company’s innovations in plastic products and its contributions to sustainability. Utilizing social media platforms can amplify your message, showcasing the tangible impacts of your work on consumer products and the environment. This approach strengthens your presence in the job market and builds a community around your brand, driven by shared values and goals.

Involving Leadership and Employees in Brand Building

Leadership is crucial in embodying and promoting the company’s values, especially in sectors like plastics manufacturing, where innovation and sustainability are key. By actively participating in initiatives that reduce the amount of plastic waste and promote the use of high-density and sustainable types of plastic, leaders can inspire their teams and attract prospective employees who share similar values. Employees, in turn, can become brand ambassadors, sharing their positive experiences and the company’s impact on social media, further enhancing the employer brand.

Measuring the Success of Your Employer Brand

Evaluating the success of your employer brand in the plastics industry involves assessing its impact on the job market and the quality of job openings filled. Metrics such as employee retention rates, engagement on social media regarding your sustainability efforts, and the influx of applications for plastics job positions can provide insights into your brand’s performance. Adjusting your strategies based on these metrics ensures your employer brand resonates with your target audience’s evolving expectations.

Overcoming Challenges in Employer Branding

In the fast-evolving plastics business, companies face challenges maintaining a consistent employer brand that accurately reflects their commitment to innovation and sustainability. Addressing misconceptions about the industry, especially regarding the use of plastic and its environmental impact, requires explicit, transparent communication and showcasing real-world examples of positive change, such as the development of sustainable consumer products and efforts to reduce single-use plastic.

The Future of Employer Branding in the Plastics Industry

The future of employer branding in the plastics industry will increasingly focus on sustainability, innovation, and developing eco-friendly plastic products. As consumer awareness and regulatory pressures around the amount of plastic waste grow, companies that proactively communicate their efforts and achievements in these areas will attract talent that is not only skilled but also passionate about contributing to the industry’s sustainable future.

FAQs on Employer Branding in the Plastics Industry

How does employer branding impact recruitment in the plastics industry?

Employer branding plays a critical role in recruitment by shaping perceptions of your company as an attractive workplace. In the competitive plastics industry, a strong employer brand can differentiate your company, attracting more qualified candidates, reducing hiring costs, and shortening the time to fill positions. It draws in top talent and resonates with candidates who align with your company’s culture and values, leading to a more engaged and committed workforce.

What are the critical components of an effective EVP for the plastics industry?

A compelling Employee Value Proposition (EVP) for the plastics industry should highlight unique aspects such as innovative projects, sustainability initiatives, opportunities for career growth, competitive compensation and benefits, a collaborative work environment, and a commitment to safety and employee well-being. Tailoring your EVP to reflect the values and expectations of professionals in the plastics industry can significantly enhance your attractiveness as an employer.

How can companies in the plastics industry leverage social media for employer branding?

Companies in the plastics industry can leverage social media by showcasing their culture, innovations, and employee experiences. Platforms like LinkedIn, Instagram, and Twitter allow businesses to share content that highlights their involvement in sustainability, community engagement, and industry advancements. Using social media to celebrate achievements, recognize employee contributions, and discuss the impact of their work helps build a compelling employer brand that appeals to potential candidates.

What role do employees play in building a strong employer brand?

Employees are the most authentic ambassadors for your employer brand. Employees share their experiences on social media, your website, and in person. These stories give valuable insights into the company’s culture and working environment. Encouraging staff to share good experiences can boost your brand’s reputation and attract similar professionals to your company.

How often should a company reassess its employer brand strategy?

A company should regularly review its employer brand strategy. This should be done every year or whenever significant changes occur in the company or industry that could impact its brand. Regularly assessing the employer brand strategy helps ensure it remains aligned with the company’s goals and values. This can also help identify any necessary adjustments to maintain a strong employer brand.

Regular assessment helps ensure the employer brand remains relevant, resonates with the target audience, and aligns with the company’s strategic goals. Additionally, monitoring industry trends and feedback from candidates and employees can provide insights for continuous improvement.

What are the first steps in developing an employer brand strategy for a plastics company?

To create an employer brand strategy, first identify what sets your company apart. Next, understand the preferences of your ideal employees.

Finally, assess the strengths and weaknesses of your current employer brand. Engaging with stakeholders across the organization to gather insights and align on goals is crucial. To attract the best employees, make sure your message reflects your company’s culture, values, and job openings clearly. Then, choose the best ways to share this message with potential employees.


Creating a strong employer brand in plastics means more than just hiring good people. It’s about building a team of dedicated professionals who believe in your company’s goals and want it to succeed.

AJ Augur Group Plastics Search & Recruitment Experts can help you enhance your employer brand and establish yourself as a leader in the industry. We offer valuable insights and expertise to support your success. Learn more about our process, and how we can help you find the right candidate for your next role.